Louis Vuitton’s new smartwatch is more chic than a geek

For years, luxury fashion houses have endeavored to bridge the gap between fashion and consumer technology. Many of these brands’ products tend to fall into the fashion side rather than the feature, but their ambitions remain alive. (Of course it is.)

This week, Louis Vuitton launched a new consumer technology product in the latest attempt to connect these two worlds. Join the Tambour Horizon Light Up. This is a gorgeous digital watch that inherits the statement-making style of its analog counterpart. This year’s Tambour Horizon is a third generation connected watch. Arrived about 5 years after the French design house first entered the smartwatch category..

The stainless steel Tambour Horizon features a 1.2-inch circular display made of sapphire glass and has 24 LED lights underneath the so-called monogram dial ring, which illuminates when notified. This year, LV chose Qualcomm’s finest Snapdragon Wear 4100 platform to upgrade the processor on which Tambour runs.

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Perhaps the biggest change has been made to the smartwatch software. Louis Vuitton has decided to discontinue Wear OS, Google’s smartwatch system, and join companies such as Motorola, Huawei, and OnePlus to develop their own operating system. The lack of Wear OS has several implications, including the fact that Tambour Horizon no longer supports Google Pay. Instead, the wearer can turn to Alipay, a very popular Chinese payment app owned by Jack Ma’s Ant Group.

Named OS compatible with Android and iOS has a basic feature set such as alarms, stopwatches, call notifications, emails, and messages. On the health side, there is heart rate monitoring and daily steps,[マイデイ]It is provided from the tab. You can also track air quality and weather, travel itineraries, and explore LV’s selection of city guides in the My Travels section. When it comes to personalization, you can choose from a variety of watch faces to constantly change the display or add your own initials with the colors and fonts you choose. Unfortunately, this watch couldn’t be paired with the companion app Louis Vuitton Connect on either the iPhone 12 Pro Max or the Samsung Galaxy S21 Ultra, so I didn’t have the opportunity to test these features. A LV spokeswoman said the software update will be available on January 14th.


Louis Vuitton

While LV wants to be seen as a more innovative company, this digital watch isn’t very suitable for the average tech consumer because of its limited functionality and exorbitant price tags. Hmm. However, LV is not always trying to accommodate tech geeks and the average shopper. Instead, ultra-luxury watches could appeal to fashionistas who are spending a lot of money looking for technical fixes. After all, this is a haute couture smartwatch from a French heritage brand known for its stunning prices for its luxury products. LV has traditionally been synonymous with luxury designer handbags, but the French label has expanded its portfolio over the last few years through high-end appliances.Last year it launched Portable speaker Before that, a range of colorful wireless earphones adorned with its signature logo.

The Tambour Horizon Light It Up was sold worldwide on Friday through the Louis Vuitton website and retail stores. In the United States, the Tambour Horizon starts at $ 3,300 for a polished steel model and goes up to $ 3,600 for a matte black and brown model.

Main Specifications

  • Case diameter: 44 mm
  • Case material: Stainless steel
  • Front and back material: Sapphire glass
  • Display: 1.2 inch AMOLED touch screen
  • Display resolution: 390×390 pixels (327 ppi)
  • Water resistance: up to 30 meters
  • Battery: Estimated to last one day
  • Processor: Qualcomm Snapdragon Wear 4100
  • Storage: 8GB
  • RAM: 1GB
  • Pedometer
  • Optical heart rate sensor
  • Color: Polished Steel, Matte Brown, Matte Black

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